Seasons
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
Description
Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,
-
Genres
-
CastEvan Davis
-
Channel
-
Premiere DateMay 09, 2011
-
Rating0 (0)
















